Advertising and social media for marine businesses, with measurable results
Google Ads, Meta Ads and social media that bring calls, forms and WhatsApp messages from people who want to buy, hire or repair a boat, measured against the spend.
Marine social media marketing and Google Ads, with the spend in plain view
Without tracking, you cannot tell which call or WhatsApp message came from which ad, and you pay for clicks from people who only look. On social media you post when you find the time and never know what brings enquiries.
We start with tracking. Then comes marine advertising: search campaigns in English and Spanish, your Google Business Profile and Meta Ads with your own boats. We already manage Google Ads for boat dealers.
What is included
- 01
Google Ads in English and Spanish
Search campaigns for people typing 'used boats for sale', 'boat hire' or 'boat repairs', in the customer's language.
- 02
Calls, forms and WhatsApp
Tracking shows which campaign brings the enquiries, so the spend follows the data.
- 03
Meta Ads on Facebook and Instagram
Ads for new and used stock, charter and courses, with your photos.
- 04
Google Business Profile
Photos, opening hours, services and posts, for anyone searching for a workshop or berth nearby.
- 05
Social media in harbour language
We act as your social media manager, posting about your boats in words like length overall, beam and berth.
- 06
Monthly report
Spend, calls, forms and WhatsApp, with what we changed and what we suggest next.
Which campaign stays and which one stops
With calls, forms and WhatsApp next to the spend, we decide which campaign carries on.
- Which campaign brings the enquiries
- Sales, charter and workshop reported separately
- Reports without agency jargon
How we work
We look at your business
We review what customers search for, the ads you run now and the boats or services to promote.
We set up tracking
Before the first ad goes live we set up tracking, so the first euro is measured.
We launch and adjust
We launch campaigns and posts and adjust ads, keywords and budget according to the enquiries. We run it for you.
A report every month
The report shows what worked and what we changed.
Frequently asked questions
How much should I spend on ads for a marine business?
You pay Google per click and set the daily budget. A small one can work for a narrow search, such as repairs in one harbour. Spread over several types of boat, it may run thin, and we say so before you spend. Our management is quoted separately.
Should a charter company use Google Ads or Meta Ads?
Google reaches people already searching to hire a boat. Meta shows your fleet to people who have not decided. Depending on season and budget, we start with one or split the two.
How can I promote my website on Google without rebuilding it?
Ads and your Google Business Profile can point to your current site. Before any spend, we check that your phone, form and WhatsApp button can be seen and tracked.
What does social media marketing look like for a boat business?
Posts about new stock, charter dates, a job on the hard or a launch day. The price depends on how many posts there are and who takes the photos. We say what is included first.
Is Instagram worth it for a marine business?
For selling or hiring boats it usually is, because people choose a boat by looking at it. For a workshop or boatyard it works as a portfolio of jobs. If the enquiries add nothing, we tell you.
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See your report before you decide
We show you a prototype with your boats and sample data. No obligation.
